@article{orzan_effects_2020,
	title = {The effects of online marketing on financial performance in the textile industry},
	volume = {71},
	issn = {12225347},
	url = {http://revistaindustriatextila.ro/images/2020/3/015%20MIHAI%20CRISTIAN%20ORZAN_Industria%20Textila%203_2020.pdf},
	doi = {10.35530/IT.071.03.1826},
	abstract = {Although Romania has an Internet penetration rate of 73.8\%, over the world average, below the European Union
average of 85.2\%, Romanian Internet users ranked 28th in online shopping, the lowest position in EU, while the
Romanian enterprises are the least digital in the EU ranking on the lowest positions in using social media and
e-commerce. The aim of this paper is to examine the impact of using online marketing tools in the development and
implementation of marketing strategies and their impact on organizational performance in the textile industry. We
propose an empirical model, rooted in an in-depth survey of over 897 Romanian organizations acting on the textile
industry market (production, distribution or retail), which gives us a general overview of antecedents of online marketing
success and its impact on organizational performance},
	number = {03},
	urldate = {2020-07-02},
	journal = {Industria Textila},
	author = {Orzan, Mihai Cristian and Florescu, Margareta Stela and Macovei, Octav Ionut and Burlacu, Sorin and Orzan, Olguta Anca},
	month = jun,
	year = {2020},
	pages = {288--293}
}