@article{mihai_orzan_smart_2020,
	title = {Smart textiles perspective for the {Romanian} fashion industry},
	volume = {71},
	issn = {12225347},
	url = {http://revistaindustriatextila.ro/images/2020/6/010%20CRISTIAN%20MIHAI%20ORZAN_Industria%20Textila%206_2020.pdf},
	doi = {10.35530/IT.071.06.202018},
	abstract = {Fashion companies started to use advanced technologies for their new collections to grow their business. Smart textilesadd value and differentiate products on the market. The application possibilities of smart textiles are often limited onlyby   our   creativity   and   imagination.   But   for   the   most   part,   modern   wearables   represent   a   narrow   niche   market.   Weinterviewed twelve managers from different Romanian fashion brands. This research paper aims to show which is theopinion of Romanian fashion managers about smart textiles and if they have experience within this field. This study setsthe ground for future marketing research regarding the potential demand for smart clothing in Romania.},
	number = {06},
	urldate = {2020-12-31},
	journal = {Industria Textila},
	author = {Mihai Orzan, Cristian and Zara, Iulia-Adina and Florescu, Margareta Stela and Orzan, Olguţa Anca},
	month = dec,
	year = {2020},
	pages = {572--575},
}