TY - JOUR TI - Smart textiles perspective for the Romanian fashion industry AU - Mihai Orzan, Cristian AU - Zara, Iulia-Adina AU - Florescu, Margareta Stela AU - Orzan, OlguĊ£a Anca T2 - Industria Textila AB - Fashion companies started to use advanced technologies for their new collections to grow their business. Smart textilesadd value and differentiate products on the market. The application possibilities of smart textiles are often limited onlyby our creativity and imagination. But for the most part, modern wearables represent a narrow niche market. Weinterviewed twelve managers from different Romanian fashion brands. This research paper aims to show which is theopinion of Romanian fashion managers about smart textiles and if they have experience within this field. This study setsthe ground for future marketing research regarding the potential demand for smart clothing in Romania. DA - 2020/12/10/ PY - 2020 DO - 10.35530/IT.071.06.202018 DP - DOI.org (Crossref) VL - 71 IS - 06 SP - 572 EP - 575 SN - 12225347 UR - http://revistaindustriatextila.ro/images/2020/6/010%20CRISTIAN%20MIHAI%20ORZAN_Industria%20Textila%206_2020.pdf Y2 - 2020/12/31/14:25:47 ER -