@article{caescu_impact_nodate,
	title = {The impact of online marketing on the use of textile packaging: an approach to consumer behaviour},
	volume = {72},
	issn = {1222-5347},
	url = {http://www.revistaindustriatextila.ro/images/2021/2/13%20CLAUDIU%20CAESCU%20Industria%20Textila%202_2021.pdf},
	doi = {10.35530/IT.072.02.202019},
	abstract = {Online marketing is the act of utilizing online channels and tools to spread a message or idea about an organization’simage,   items,   or   administrations   to   its   potential   clients.   The   strategies   and   methods   used   for   Internet   showcasingincorporate   email,   online   networking,   show   promoting,   website   streamlining,   Google   AdWords,   and   that’s   just   thebeginning. Online marketing has become more and more used in recent years, whether it is about promoting products or services,or it is about ideas, concepts, and beliefs. Considering this aspect, this article aims to identify the influence of onlinecommunications on the adoption or acceptance by consumers of products packaged in textiles. In recent years therehas been a significant discussion in the literature on the role and purpose of packaging (promotion, product protection,advertising), but they have not highlighted consumer preferences for packaging and the impact of online marketing onthem.},
	language = {English},
	number = {2},
	journal = {Industria Textila},
	author = {CAESCU, STEFAN-CLAUDIU and BOTEZATU, FLORINA and CHIVU, RALUCA-GIORGIANA and POPA, IONUT-CLAUDIU and FLORESCU , MARGARETA STELA },
	pages = {210--216},
}