@article{ozge_criteria_nodate,
	title = {Criteria for sportswear preference of {Turkish} runners},
	volume = {72},
	issn = {1222-5347},
	url = {http://www.revistaindustriatextila.ro/images/2021/3/09%20OZGE%20URAL%20Industria%20Textila%203_2021.pdf},
	doi = {http://doi.org/10.35530/IT.072.03.1799},
	abstract = {Nowadays, while the importance of doing sports for a healthy life is spreading all over the world, consumers expect some
performance and functional properties from sports products. It is expected that the sportswear must be in harmony with
the body, do not create discomfort and do not affect the performance. The comfort of sportswear is an important criterion
that affects the performance and motivates the athlete. There are dynamic and fundamental changes in the preferences
of sports people with the change in the context; type of sports, the geography they live in, season, climate, their cultural,
demographic and anthropologic characteristics, etc. While offering sportswear products to the market, brands should
pay attention not only to quality parameters, but also to these criteria.
This article aims to determine Turkish runners’ sportswear preference criteria and expectations that are evaluated
against past experiences and present desires. For the study, data were collected from 195 runners and statistically
analyzed. With the data obtained from the questionnaires, the runner and running habits were analyzed, the perspective
of sportswear shopping and purchasing preference criteria, sportswear size and fit issues, evaluation of the fabric
properties, and the demands of the runners for sportswear were determined.
This research gives resourceful information for sportswear manufacturers and comfort researchers since the compiled
consumer feedback from runners provide tools for product improvement to enhance utility.},
	number = {3},
	journal = {Industria Textila},
	author = {ÖZGE, URAL},
	pages = {289--299 },
}