TY  - JOUR
TI  - Determinants of online clothing review helpfulness: the roles of review concreteness, variance and valence
AU  - Shao, Yibing
AU  - Ji, Xiaofen
AU  - Cai, Lilin
AU  - Akter, Sonia
T2  - Industria Textila
AB  - Online reviews have emerged as an essential information source for online clothing purchasing behaviour. It is thus
paramount for marketers to understand what makes online clothing review helpful to consumers. This research primarily
aims to examine the relationship between review textual content factors and review helpfulness in the context of online
clothing  purchasing.  Experiments  on  review  concreteness  (concrete  or  abstract),  review  variance  (consistent  or
inconsistent) and review valence (positive or negative), between participants were conducted to explore the interaction
effect.  The  findings  suggest  that  online  clothing  review  concreteness,  variance  and  valence  are  significant  factors
affecting  review  helpfulness.  Additionally,  this  study’s  findings  show  that  abstract  review,  negatively  review  and
inconsistent review has a stronger effect on online clothing review helpfulness than concrete review, positively review
and consistent review. The findings will help customers to write better clothing reviews, help retailers to manage their
websites intelligently and aid customers in their product purchasing decisions.
DA  - 2021/12/21/
PY  - 2021
DO  - 10.35530/IT.072.06.1781
DP  - DOI.org (Crossref)
VL  - 72
IS  - 06
SP  - 639
EP  - 644
SN  - 12225347
ST  - Determinants of online clothing review helpfulness
UR  - http://revistaindustriatextila.ro/images/2021/6/09%20YIBING%20SHAO%20Industria%20Textila%206_2021.pdf
Y2  - 2021/12/28/09:07:59
ER  -