TY - JOUR TI - Nexus between relationship marketing and export performance of readymade garments exporting firms AU - Jamil, Khalid AU - Liu, Dunnan AU - Anwar, Aliya AU - Rana, Muhammad Waqas AU - Amjad, Fiza AU - Liu, Mingguang T2 - Industria Textila AB - he aim of this study to find out the impact of relationship marketing on export performance in readymade garments exporting firms of Pakistan. There is also the aim to find the mediating impact of trust between the relationship of relationship marketing and export performance. The present study aims to fill the existing gap in the literature which has been neglected in the previous studies. Data was collected from the managerial staff of readymade garments exporting firms and apply multiple linear regression. After the analysis of collected data, it was found that all the components of relationship marketing used in the study have positive and significant impact on export performance. It was also found that trust partially mediated the relationship of relationship marketing and export performance. At the end researchers recommended that this model can be used with more mediators and enhancing the sample size. It was also recommended to the management of exporting firms that they should more emphasize on trust to improve its export performance to different countries. DA - 2021/12/21/ PY - 2021 DO - 10.35530/IT.072.06.202028 DP - DOI.org (Crossref) VL - 72 IS - 06 SP - 673 EP - 679 SN - 12225347 UR - http://revistaindustriatextila.ro/images/2021/6/14%20KHALID%20JAMIL%20Industria%20Textila%206_2021.pdf Y2 - 2021/12/28/09:11:30 ER -