@article{fiza_impact_2021,
	title = {Impact of consumer {Attitude} towards purchase intention of the counterfeit products: a multigroup analysis between the user and non-user},
	volume = {72},
	issn = {12225347},
	shorttitle = {Impact of consumer {Attitude} towards purchase intention of the counterfeit products},
	url = {http://revistaindustriatextila.ro/images/2021/6/04%20AMJAD%20FIZA%20%20Industria%20Textila%206_2021.pdf},
	doi = {10.35530/IT.072.06.20203},
	abstract = {The purpose of this study was to investigate the factors which influence a consumer’s decision to buy counterfeit 
products. The factors are Attitude towards counterfeits by economic benefit, Attitude towards counterfeits by Hedonic 
benefits,  Subjective  norm  and  Perceived  behaviour  control  and  their  impact  on  the  purchase  intention  of  the 
textile/clothing counterfeit product was analysed. A total of 120 questionnaires were distributed. Data was analysed 
using IBM Statistics 3.0. and SMART PLS. Attitude towards counterfeits by economic benefit and Perceived behaviour 
control  had  strong  relationships  with  purchase  intention  of  counterfeit  products.  Attitude  towards  counterfeits  by 
Hedonic benefits didn’t show any significant relationship with purchase intention. Subjective norm had strong positive 
relationship with purchase intention of counterfeits. This study is useful for Developing Countries, especially in Impact of 
theory of planned behaviour on the purchase intention of the counterfeits and is examined on the user and non-user of 
the counterfeit product.},
	number = {06},
	urldate = {2021-12-28},
	journal = {Industria Textila},
	author = {Fiza, Amjad and Muhammad, Zir-Ur-Rehman and Muhammad, Hashim and Sajjad, Baig and Fazal, Mubarik and Shahzad, Iqbal and Ur Rehman, Hakeem},
	month = dec,
	year = {2021},
	pages = {606--612},
}