@article{radenovic_textile_2023,
	title = {Textile industry and coronavirus – the impact of the pandemic on sales performance: a case study of {Inditex}},
	volume = {74},
	issn = {12225347},
	shorttitle = {Textile industry and coronavirus – the impact of the pandemic on sales performance},
	url = {http://revistaindustriatextila.ro/images/2023/3/01%20IVANA%20RADENOVIC%20INDUSTRIA%20TEXTILA%20no.3_2023.pdf},
	doi = {10.35530/IT.074.03.202237},
	abstract = {The global coronavirus pandemic has caused major problems in the business of companies in the textile and fashion
industry all over the world. This pandemic contributed to the development and increasing application of e-business. It
also caused increased development of online sales for many companies to meet customer demands in uncertain market
conditions. The main objective of the paper is to present the potentiality of the application of a defined set of key
performance indicators (KPIs) for measuring and comparative analysis of sales performance in the year due pandemic
(2020) and the year before the pandemic (2019). KPIs were defined based on the parameters that were the most
exposed to changes during the emergence of a coronavirus disease. The analysis is conducted on the example of one
of the leading companies in the textile and fashion industry, Inditex. Based on the results, it can be concluded that
despite a significant reduction in total sales in 2020, Inditex managed to achieve a high sales success rate, although the
sales target achievement rate was lower compared to the previous year. According to a unique business model based
on a global, flexible, digitally integrated, and sustainable online platform, Inditex had a big increase in online sales, which
had a key role in the year of the pandemic when 640 retail stores were closed.},
	number = {03},
	urldate = {2023-07-01},
	journal = {Industria Textila},
	author = {Rađenović, Ivana and Lečić-Cvetković, Danica and Rajković, Teodora and Aničić, Nenad},
	month = jun,
	year = {2023},
	pages = {259--266},
}