TY  - JOUR
TI  - Emotions and fashion: how garments induce feelings to the sensory system
AU  - Kodžoman, Duje
AU  - Pavko Čuden, Alenka
AU  - Čok, Vanja
T2  - Industria Textila
AB  - Emotional design is the concept of creating a design that evokes emotions, which results in pleasant user experiences.
It is important because emotions influence decision-making and affect both our attention and memory. Although clothing
has a direct impact on our mood and attitude, fashion is rarely given attention as an area where emotions play an
important role in the design process. We have summarized the existing data on this topic using a secondary research
method. This review aims to explore whether garments induce senses and sensory experiences, what is the importance
of emotional branding and brand experience, and how fashion brands employ sense marketing. After a theoretical
review of the literature, in the results section, we present a brief overview of evoking the senses with specific examples
from the fashion industry. The findings of the review indicate that the relationship between emotions, senses and fashion
can be seen through: the colour of the fabric (sense of sight), the store interior (sense of sight and touch), the scents in
the store (sense of smell), the interaction between skin and fabric or touching the textiles (sense of touch), and finally
the music in the store (sense of hearing).
DA  - 2023/06/30/
PY  - 2023
DO  - 10.35530/IT.074.03.202253
DP  - DOI.org (Crossref)
VL  - 74
IS  - 03
SP  - 346
EP  - 355
SN  - 12225347
ST  - Emotions and fashion
UR  - http://revistaindustriatextila.ro/images/2023/3/12%20DUJE%20KOD%C5%BDOMAN%20INDUSTRIA%20TEXTILA%20no.3_2023.pdf
Y2  - 2023/07/02/13:01:26
ER  -