@article{bai_g._relevance_2023,
	title = {Relevance of trust and satisfaction as mediators to behavioural intention of consumers towards online apparel shopping},
	volume = {74},
	issn = {12225347},
	url = {http://revistaindustriatextila.ro/images/2023/4/015%20VIDYA%20BAI%20G.%20INDUSTRIA%20TEXTILA%20no.4_2023.pdf},
	doi = {10.35530/IT.074.04.2022147},
	abstract = {The Internet is an integral part of every individual and is a means of business transaction, leading to the immense growth
of e-commerce in all sectors. This research study evaluates the significance of attitude as a mediating variable between
behavioural intention and overall satisfaction in apparel shopping using Partial Least Square – Structural Equation
Modelling with a bootstrapping approach for evaluating the hypothesis. A total of 227 consumers were surveyed using
a structured questionnaire and convenient sampling method with a cross-sectional method for collecting data. The
hypothesis states that there is a significant relationship between overall satisfaction effect \& attitude, reputation \& trust,
attitude \& behavioural intention and trust \& behavioural intention. Evidence of the partial mediation effect of attitude
between overall satisfaction and behavioural intention is also identified. The findings indicate that the model is valid and
has a good fit. Therefore, improved customer service and delivery service will help the corporate to uplift the
endogenous latent variable of Behavioural Intention.},
	number = {04},
	urldate = {2023-09-03},
	journal = {Industria Textila},
	author = {Bai G., Vidya and Birau, Ramona and Hawaldar, Iqbal Thonse and Frank, Daniel and Ninulescu, Petre Valeriu and Arjunan, R. Vijaya and Bărbăcioru, Iuliana Carmen},
	month = aug,
	year = {2023},
	pages = {486--497},
}