TY  - JOUR
TI  - Relevance of trust and satisfaction as mediators to behavioural intention of consumers towards online apparel shopping
AU  - Bai G., Vidya
AU  - Birau, Ramona
AU  - Hawaldar, Iqbal Thonse
AU  - Frank, Daniel
AU  - Ninulescu, Petre Valeriu
AU  - Arjunan, R. Vijaya
AU  - Bărbăcioru, Iuliana Carmen
T2  - Industria Textila
AB  - The Internet is an integral part of every individual and is a means of business transaction, leading to the immense growth
of e-commerce in all sectors. This research study evaluates the significance of attitude as a mediating variable between
behavioural intention and overall satisfaction in apparel shopping using Partial Least Square – Structural Equation
Modelling with a bootstrapping approach for evaluating the hypothesis. A total of 227 consumers were surveyed using
a structured questionnaire and convenient sampling method with a cross-sectional method for collecting data. The
hypothesis states that there is a significant relationship between overall satisfaction effect & attitude, reputation & trust,
attitude & behavioural intention and trust & behavioural intention. Evidence of the partial mediation effect of attitude
between overall satisfaction and behavioural intention is also identified. The findings indicate that the model is valid and
has a good fit. Therefore, improved customer service and delivery service will help the corporate to uplift the
endogenous latent variable of Behavioural Intention.
DA  - 2023/08/30/
PY  - 2023
DO  - 10.35530/IT.074.04.2022147
DP  - DOI.org (Crossref)
VL  - 74
IS  - 04
SP  - 486
EP  - 497
SN  - 12225347
UR  - http://revistaindustriatextila.ro/images/2023/4/015%20VIDYA%20BAI%20G.%20INDUSTRIA%20TEXTILA%20no.4_2023.pdf
Y2  - 2023/09/03/15:55:32
ER  -