TY  - JOUR
TI  - Personality traits and its impact on continuance intention to use social networking sites to buy branded clothing
AU  - Bashir, Tayyeba
AU  - Zhongfu, Tan
AU  - Sadiq, Burhan
AU  - Anwar, Aliya
AU  - Naseem, Ammara
T2  - Industria Textila
AB  - Personality traits are vital to study in the case of clothing buyers through social networking sites (SNS). In this study, an
effort is made to bridge the gap by assessing the “big five” individual personality traits. These traits include neuroticism
(extroversion), extraversion, openness to experience, conscientiousness, and agreeableness. In addition, customer
value may moderate the link between personality traits and continuance intention. A survey of customers on Pakistani
students was carried out. Structure equation modelling was applied to analyse the collected data from 450 respondents.
Our research showed that extraversion, agreeableness, and neuroticism are all connected to the buying behaviour of
students through SNS. Furthermore, this study confirms the moderating role of customer value between personality
traits and purchase intention. The findings of this study have the potential to be beneficial for all stakeholders engaged
in the buying and selling of clothing brands through SNS.
DA  - 2023/10/31/
PY  - 2023
DO  - 10.35530/IT.074.05.2022115
DP  - DOI.org (Crossref)
VL  - 74
IS  - 05
SP  - 564
EP  - 571
SN  - 12225347
UR  - http://revistaindustriatextila.ro/images/2023/5/009%20TAYYEBA%20BASHIR%20INDUSTRIA%20TEXTILA%20no.5_2023.pdf
Y2  - 2023/11/05/19:19:01
ER  -