TY  - JOUR
TI  - Strategic SWOT – factor analysis of a textile company – a case study
AU  - Jovanović, Marina
AU  - Urošević, Snežana
AU  - Zlatev, Zlatin
AU  - Vuković, Milovan
AU  - Babić, Goran
AU  - Vuković, Aleksandra
T2  - Industria Textila
AB  - SWOT-Factor Analysis of a Textile Company is used to recognize and solve the problem of the constantly changing
fashion market and to search for opportunities for the realization of textile products. To analyse the problem of the
unresolved economic environment in the textile industry, it needs to follow the policies for sustainable development while
developing and showing higher productivity and strengthening its market position. We used a survey and a SWOT-factor
matrix. A survey related to the production of textiles and clothing was conducted, and the degree of importance of the
respondents' answers and the position they hold in their work organization was determined. A SWOT-factor matrix has
been compiled, eliminating the shortcomings of existing solutions in this field. Issues are analysed to describe the
strengths and weaknesses of the company. A strategic intensity at level ρ 0.5 means that the company must adopt a
conservative development strategy. A diagram of strategic quadrilateral and a diagram of specific strategies have been
drawn up, and recommendations have been made for the company's work in the direction of its effective development.
The company must adopt a conservative development strategy. For future work of study, it will be possible to control the
actions taken and to give an accurate assessment of the performed analysis over a certain period.
DA  - 2023/10/31/
PY  - 2023
DO  - 10.35530/IT.074.05.2022137
DP  - DOI.org (Crossref)
VL  - 74
IS  - 05
SP  - 547
EP  - 554
SN  - 12225347
UR  - http://revistaindustriatextila.ro/images/2023/5/007%20MARINA%20JOVANOVIC%20INDUSTRIA%20TEXTILA%20no.5_2023.pdf
Y2  - 2023/11/05/19:17:08
ER  -